What is an Infographic?

An infographic is a visual representation of written text which is used to explain a concept. Bright colours will elegant fonts, big bold diagrams and interactive features will grab the user’s attention and promote learning. Aesthetically pleasing and interactive infographics can make mundane written text more exciting and appealing to learn. Infographics can turn difficult to learn written concepts into a visual presentation that is easier to understand.

A static infographic is a stationary image normally a flow chart, diagram, or picture. An animated infographic normally has moving objects presented in a visually appealing manner. Interactive off-the-shelf infographics are standard elearning authoring tools and are normally a click to reveal, drag and drop, or a hot spot. The learner can interact with the content, and they become involved in their own learning process. Infographics are a visual learning aid to help learners understand basic concepts.

How can I use an infographic?

Infographics can be used to make complex information more understandable and to make data more engaging. Infographics are often used by businesses and organizations to communicate data-driven stories. They can be used to promote a product or service, to increase understanding of a brand, or simply to share knowledge. Infographics can be shared online, in print, or in presentations. When used effectively, infographics can be an incredibly powerful tool for communication.

Survey data

Data is best displayed with visually appealing elements that catch the user attentions making the data more impactful

Simplify complex concept

Lengthy and complex concepts explained with written text can be broken down into easy to understand pictures

Topic summary

Present a summary of an extended explanation in a visualling appealing summary of the main points

Topic overview

A course overview can be presented in a way that makes it easy to understand through pictures

Processes and procedures

Use a diagram or flow chart to represent the main steps for you business process or procedures

Graphs and tables

Information presented in graphs and tables are easier to understand and to process improving learning

Infographic benefits


The use of infographics in the educational and training environment has been proven to improve learning because break up large amounts of text and they are easily understood by learners


Vibrant visuals are a great way to keep your audience's attention. Make use of bright colors, animations and other eye-catching elements like fonts that will engage them in what you're presenting!

Highlight key points

Emphasize key points to make it easier for the user. Highlight important information and topics so users know what they are reading or watching, which will ultimately help them learn

Story telling

Use infographics to tell the story thoughout an elearning course. Multiple graphics and visual representations aid learners in following along with what's being taught

Visual learners

The majority of people are visual learners which means they need to see information to learn it. Infographics increase your users chance of success by presenting information visually

Holding attention

It is a lot more interesting and engaging to see something than just read about it. It's easier for people to process visuals instead of text therefore holding their attention

Infographic development process

build an infographic process flow chart

The Infographic Development Process is our consultancy procedure we go through with you to ensure your infographics portray the message and associated information needed for your elearning courses. We need to understand your content, then we provide options basedon your need for a static image/infographic, animated infographic, or interactive infographic. We then provide a first look at the animation, so you can see some of the interactions that will happen in the final product. Then we get your feedback, and implement any changes needed. Finally, we deliver the final product for you to use in your elearning courses. The Infographic Development Process ensures that your infographics are high quality and fit your needs perfectly.

Infographic development process explained

Review existing learning resources?

Infographic planning must begin with existing learning resources. An infographic is simply a visual representation of the written text. Organised content found in existing learning resources will ensure creating an infographic is more efficient and productive. The content is normally a workbook, or a PowerPoint slide. Organised content contains heading and subheadings which represent concepts to be learn. It is these concepts that will be transformed into infographics.

Review text, tables, diagrams, and figures

Ultimately any information can be transformed into an infographic, but the text still needs to be chosen carefully. Existing learning resources should have   range of concepts that build an understanding of the main concept. If the text is organised with heading and subheadings, it will be easy to transform concepts into an infographic. Tables, diagrams and figures already have this concept hierarchy structure in place which is why they are ideal to transform into an infographic.

Transfer information to an infographic

Once the information to transfer to the infographic has been selected, the infographic creation process begins. The type of infographic will need to be chosen.

Static infographic – is a stationary picture that presents a concept to learn in the form of a graphic, chart, table, diagram or other visual element.

Animated infographic – animates the main concepts via moving images, illustrations, or any form of graphic.

Add infographic to elearning development

elearning space will build your infographic in the context of your overall elearning development strategy.

Infographic price inclusions

Review exiting learning resources

Identify main concepts found in existing resources

Determine information to be transferred to an infographic

Calculate number of infographics to be produced

Client involment and contribution to the infographic

Determine infographic complexity

Create storyboard

Determine type of infographic

Determine additional visual features

Align with elearning strategy

Contact us for a quote

Or ask us anthing. We are happy to help!

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