Question and Answers from Educational Experts

1. What is elearning?

eLearning is a modern approach to learning.  The content to be learnt is not as important as how a person learns the content. eLearning ensures the learner is actively involved in the learning process. For example, a learner can select screen buttons to interact with the content, navigate a video, or view a course on a mobile device. Basically, if a person has access to a desktop or mobile device, they can access learning at any time, and anywhere.

2. What are the principal sectors in the elearning industry?

The elearning industry involves three main sectors: Learning Management System providers, elearning developers, elearning course providers.

LMS providers provide an LMS software application or SaaS to organise elearning content and the learning experience. The elearning content is normally uploaded to an LMS via a SCORM or xAPI file. These files communicate user data with the LMS and the LMS reports this data. For example, a SCORM will send a command to the LMS to release a certificate once the elearning course is completed. The user interacts with an elearning course via an LMS.

eLearning developers build the elearning courses using an elearning development tool and various multimedia software applications.

The elearning course providers are the companies that sell the finished elearning courses, which are normally sold via an LMS.

3. What industry sectors does elearning space work in?

We have already completed numerous jobs in the USA, Canada, Europe, Asia, Australia, and the Caribbean. We have helped clients set up their LMS learning environment which total is over 30,000+ learners. We have built 50+ elearning modules in the past 6 months. We have serviced clients in education and training, non-for-profit, web development, real estate, UX/UI design, business brokering, and Limited Australian Stock Exchange listed major Lithium miner.

4. Why those sectors?

Reasons vary why a business needs an elearning course developed. For example, many of our clients need to update their current training material to reflect the 21st century learner. Or our clients need to update their induction program to be more engaging. These sectors need elearning development because it is in their best interest to move their training and education material into a 21st century learning format.

5. What types of customers are your priority customers?

Our priority customers are any person, small to large business, university or training organisation that requires elearning development.

6. Do these organisations have in house staffers or do they rely on outside firms or freelance individuals?

This will depend on the size of the company and if a Human Resource department exists. The smaller businesses without a HR department normally require us to implement the entire elearning development/LMS strategy. This would normally include planning and building the courses followed by organising their LMS learning environment. For the larger companies with a HR department, our role becomes more of a consultant. Many HR departments do not have the time available, skills or experience to build their elearning courses, or implement an LMS learning strategy. Often, our elearning developers will create the courses using the company’s existing content, or train the HR to complete this task on their own. We almost certainly always provide advice on their LMS strategy. If a client already has an LMS we normally would not oversee uploading or changing the LMS settings to suit business needs. However, if they have no LMS we would sell them an off the shelf TalentLMS through our affiliate program or sell an open source edX LMS solution that they can host on their own server. If we sell a client an LMS we become their continuous LMS administrators.

7. Do you sell off-the-shelf items or consultancy or a bespoke solution?

This depends entirely on the client’s need. We do have off-the-shelf elearning development modules to sell, but currently this is focused on the Australian accredited training industry. Although labelled as off-the-shelf we still edit these modules according to business needs and LMS strategy.

8. Is it a one-off sale or repeat business situation?

Generally, an elearning project is a one-off sale. However, there is always new content to be written to reflect the changing world, which eventually will need to be transferred to a new elearning environment. The first project is normally a one-off, but once we have created an elearning template, and established an elearning development process, and built a positive business relationship, the client is more likely to request us to complete another project. There is also always ongoing maintenance, for example, new client questions to answer, new features to add, unforeseen issues, or staff training, etc. Also, generally, LMS development and maintenance is ongoing. Under our TalentLMS affiliate program we are paid monthly to support clients.

9. Who owns the copyright of the material?

We have unique elearning development, business management and collaborative processes that are owned by elearning space. All elearning courses created for clients is owned by the client. We even provide the raw elearning development files to the client. Often, we would request copyright material from the client to use for the elearning development. If this is not possible, we use royalty free assets in our elearning development at a cost to the client.

10. To what extent is the industry or your sectors COVID driven?

COVID has hastened the implementation of elearning. The move to elearning began to increase substantially 10 years ago. The increased number of companies selling their own LMS is evidence of this increased interest in elearning. With the advent of COVID, businesses, and people in general, saw the advantages of changing to an online work and education/training environment. This has resulted in a huge influx of requests to elearning spaceto develop elearning and provide an LMS.

11. What have been the milestones in the elearning industry as it evolved?

Success in the elearning industry is measured by the number of students achieving successful learning outcomes via an elearning environment. Unfortunately, if not implemented correctly, elearning can have a detrimental effect on learning. Fortunately, elearning space has well advanced process in place to ensure the elearning environment we create produces positive learning outcomes.

12. To what extent are personal go to tutors involved?

elearning space provides a follow up help desk service to fully guarantee our work that was agreed upon in our written agreement. elearning space is confident we produce a quality product and service. This also provides assurance to the client so if anything was missed by them or us in the elearning development, we will fix it for them. elearning space also provides a consultancy service which is also a mentoring service. Often, we coach individuals or teams as they begin their elearning and LMS development journey.

13. What are the languages involved?

Our elearning development is primarily in English. However, with the elearning development tools available it is easy to localise the content to any language. We do however need a translator to check that the English content is converted to the local language correctly.

14. Do you build course for groups or individual self-paced courses?

This depends entirely on client need. Both are relevant for today’s digital age. Synchronous learning is learning completed at the same time, eg a video conference with many participants learning together as a group. Synchronous learning is group learning. Asynchronous learning provides opportunity for the user to work on an elearning course at their own pace. Asynchronous learning is self-paced learning. Or we can build a course that is a combination of both. A combination of both is blended learning. eLearning development is a combination of client need, elearning design tools and LMS functions.

15. Is a certificate for successful course completion issued?

Designing certificates and issuing a certificate at course completion is a big part of the LMS strategy we offer to clients. The elearning course itself does not issue a certificate, but instead the elearning course must communicate course completion with the LMS. The LMS will then issue the certificate. We achieve this by saving the elearning course in a SCORM or xAPI file. These files are designed to communicate with an LMS.

16. Are you in competition with Human Resource departments?

Yes, but only if the HR department has an elearning division. If a HR department does have an elearning division, it is likely to be small. A very specific skill set is needed for elearning development and LMS management. It is often easier, cheaper, and quicker for HR departments to out-source elearning development to companies such as elearning space. Also, many HR departments lack experience in the elearning industry, so with our consultancy service we provide valuable advice to help them navigate the elearning industry.

A larger education institution is more likely to have an elearning development team, so we would offer our elearning development, consultation, and training services. They are also more likely to have their own LMS, or be searching for a new LMS. Therefore, we would provide LMS consultation for their exiting LMS, or offer to sell them our LMS solutions.

Smaller to medium business would not have a HR department, so we would complete the elearning and LMS development for them. Their budget would be smaller, so elearning spacehas to be creative to offer these clients affordable elearning and LMS solutions.

17. Do you sell elearning courses?

Currently, elearning space does not sell any of its own courses. We are primarily an elearning development company. However, there are several courses in production outlining various elearning strategies and techniques for elearning development. Other courses planned are based around learning to use the different elearning development tools. The courses will be supported by a value-added mentoring service.

As part of our TalentLMS affiliate we receive commission on all courses sold from the TalentLMS library. This is a collection of soft skill elearning courses that cover a range of trends in the modern workplace. More information can be found here. https://www.talentlms.com/library/

18. Do you have any competitors?

There are a few elearning development companies. As the need for elearning increases number of elearning companies will also increase. elearning space is well placed because we have been planning for this increased demand for 5 years. This prediction proved to be correct because there has recently been a large increase in demand for our services. Additional to this, the elearning space founder has been involved in the Australian Education and Training sector for 20 years. The Australian education and training sector has world class management and learning processes/procedures. As a social enterprise business elearning space would like to offer this good practice to the world. Given that elearning space has planned for this increased demand for elearning and has instituted good Australia education and training practice, elearning space is well placed to service this increased demand for elearning.

19. How do you engage the learner in the elearning process?

elearning space has an elearning toolbox from which we choose selected elearning strategies specific to the audience. For example, primary school students may require a game-based elearning strategy whereas a highly educated user may require a webpage to read before answering questions. We use learning strategies from the elearning toolbox and apply them to the elearning development process to ensure an engaging elearning environment is created.

20. Do you elearning environment cater for both novice and expert learners?

Yes, but this will be determined by the elearning development process. If novice learners are the target audience, then an elearning experience with greater amounts of instructions and scaffolding will be required. If the target audience are expert learners, then a blended elearning approach is more suitable. elearning space has the knowledge, skills, and experience to cater for every type of learning ability.