What is an explainer video?

An explainer video is a short video that can explain a concept, product, or service to the audience. It’s perfect for practical skill training or meeting any learning objective in an elearning strategy. Typically using animation, text, and voice-over, these videos make explanations more engaging and understandable. They’re practical marketing tools and serve various purposes, such as introducing new products, demonstrating how a service works, or providing step-by-step instructions. With the internet so visual, these videos are valuable for businesses looking to increase engagement and drive conversions. What’s more, they’re relatively easy and inexpensive to produce, giving HR professionals the power to incorporate them into their elearning strategies with confidence.

How can I use an explainer video?

An animated video can be a powerful tool in an elearning strategy for business. A business owner could provide practical skill training, scenario-based training, or personalised greetings. It can also help to explain policy and procedure documentation. There are various ways to use instructional videos in elearning, so selecting the option that best suits your needs is essential. An instructional video may be the best option if you want to provide practical skill training. For example, an instructional video would be ideal to train employees to use a new software program.

The versatility of explainer videos allows you to cater to various learning needs and objectives, making them a valuable tool in your elearning strategy. Whether you want to provide practical skill training, scenario-based training, or personalised greetings, there’s a type of explainer video that’s perfect for you. If you want to train employees to handle customer complaints, a story-based video would be a more effective solution. Finally, if you wish to personalise your elearning experience, an introductory video introducing your company and its values would be the best option. Selecting the correct type for your needs ensures that your elearning strategy is as effective.

Ten benefits of an explainer video for HR professionals

Animated videos are essential for an elearning strategy and for creating engaging elearning content. Here are ten reasons why you should consider using them to create engaging elearning content:

1. Break down complex concepts and make them more understandable for learners.
2. They are used to introduce a new elearning course or module.
3. They reinforce key points and ensure that learners remember critical information.
4. They are used to provide step-by-step instructions on how to complete a task or process.
5. They are engaging and visually appealing, making them more enjoyable for learners to watch.
6. They are relatively easy and inexpensive to produce compared to other types of elearning content.
7. They distribute efficiently via email or social media channels.
8. Used in various settings, including online, offline, and blended learning environments.
9. It is versatile and used in several ways, depending on your needs and objectives.
10. Improve the quality of your elearning courses and make them more effective for learners.

Explainer videos in education

Explainer videos are not just limited to corporate training or marketing purposes because they also significantly impact educational settings. Teachers and educators are increasingly leveraging these videos to enhance classroom learning. By breaking down complex subjects into bite-sized, engaging segments, explainer videos help students grasp complex concepts more quickly. Moreover, these videos can be accessed anytime and anywhere, making them a flexible learning tool that supports both in-class and remote education. Explainer videos to convey information in educational curricula will become more widespread as technology evolves.

Best practices for creating explainer videos

To create a compelling explainer video:

1. Start with a clear and concise script focusing on the key message you want to convey.
2. Use simple and relatable visuals to illustrate your points, avoiding unnecessary complexity.
3. Add a voice-over to guide viewers through the content smoothly.
4. Keep the video short and to the point to maintain viewer interest, ideally under 3 minutes. If the recording is 5+ minutes long, split the video into two.

How can elearning space help you?

All businesses and individuals strive to communicate complex ideas engagingly for their end users. With the growth of elearning technology, there has never been a better time to create your instructional video. elearning space, a leading provider in the field, can equip you with the tools and resources needed to build an engaging and informative instructional video. Through visual cues, concise scriptwriting, and intuitive design, you can create a video that captivates your audience and conveys your message with clarity and impact. Our team of experts can guide you through the entire process, from conceptualisation to production, ensuring that your video meets your specific needs and objectives. Contact us today to learn more about our process and how we can help you take your business to the next level.

More readings

Lemonlight: Effectively communicate your message and engage your audience.
HubSpot Blog: An in-depth guide, including tips on production, examples, and best practices to enhance your marketing efforts.
Kartoffel Films: Benefits and how to convey complex information effectively in a simple, engaging manner.

Related elearning experiences: Explanimation – Business Person, Explanimation – Business Person Pointing, Explanimation- Asimo The Owl